Written by Suzie Wilson. Check out more articles on her blog at https://happierhome.net/blog/.
As a result of COVID-19 and the cancellation of networking events and trade shows that came with it, professional flippers and builders have had to turn to new marketing channels to build their business. Luckily, there are lots of cost-effective marketing outlets available to builders today. As you guide your business out of the COVID-19 pandemic, take advantage of these three marketing channels to connect with real estate professionals and buyers, courtesy of Realtor Mary Kelly of Kelly Property Expert, Inc.
You have a basic landing page, but when’s the last time you looked at your business website, let alone updated it? With limited opportunities for word-of-mouth marketing during the pandemic, it’s more important than ever for small businesses to show up in search results. That means building a business website that’s attractive, easy to use, and search engine optimized.
Add an inquiry form or quote request feature to your business website to make it easy for new customers to reach out. The best business websites also include self-help features like a “frequently asked questions” page and prominent contact information.
Don’t neglect cybersecurity as you build your online presence. From ransomware and viruses to identity theft, there’s a lot to watch out for online.
There’s one more thing business websites need today: links to social media profiles. Image-heavy social media sites like Facebook and Instagram are powerful advertising platforms for home builders and flippers.
Don’t have a social media presence? Small businesses and contractors shouldn’t underestimate the impact of a strong social media presence. Not only is social media an inexpensive marketing tool, but it’s also a great way to showcase your work too. Sharing before-and-after photos, house inspiration, and realty content keeps your audience engaged.
Businesses can even employ social media ads for a small fee. Targeted social media ads ensure your advertising dollars go directly to the consumers most likely to patronize your business.
Finally, social media can be used to connect directly with local pros in the real estate business. Take advantage of Facebook and LinkedIn to reach out to real estate agents who can assist with scouting properties, timing sales, and planning your build.
Classic marketing methods are still effective. For example, installing company signage at project sites is a great way to build brand awareness. Builders can also utilize direct mail campaigns to inform real estate professionals and potential buyers of upcoming projects.
Creative marketing helps businesses navigate through the pandemic, but your marketing plan isn’t the only thing to revisit right now. The COVID-19 pandemic has also been a reminder to review your small business’s insurance coverage. Many businesses discovered their insurance doesn’t cover losses related to pandemics after it was too late. By reading the fine print now, you can make sure you’re covered for future crises.
Business liabilities easily become personal liabilities if you operate as a sole proprietorship. Before purchasing business insurance, register your small business as a limited liability corporation. LLCs are easy and inexpensive to form, making them a good fit for owner-operators. In fact, many business owners file LLC paperwork themselves.
Lastly, you might want to consider an outside service for handling things like payroll. By taking this fundamental function off your plate, you free up your focus for tending other matters. Accounting tools like Quickbooks offer advantages like automated check generation, time tracking, and auto tax payments, so you don’t have to worry about your essentials going awry. On top of that, there is tax penalty protection up to $25,000. Business owners can find a lot of peace of mind in just one simple service these days.
The COVID-19 pandemic has forced entrepreneurs from all industries to rethink how they do business. While your business may usually rely on word-of-mouth marketing and face-to-face networking, there are plenty of marketing options that let you get your business’s name out there while keeping everyone safe. Now is a great time to invest in marketing channels built for the times.