Marketing through a Pandemic: Cost-Effective Solutions for Builders and Flippers

Written by Suzie Wilson. Check out more articles on her blog at https://happierhome.net/blog/.

Image via Pexels

As a result of COVID-19 and the cancellation of networking events and trade shows that came with it, professional flippers and builders have had to turn to new marketing channels to build their business. Luckily, there are lots of cost-effective marketing outlets available to builders today. As you guide your business out of the COVID-19 pandemic, take advantage of these three marketing channels to connect with real estate professionals and buyers, courtesy of Realtor Mary Kelly of Kelly Property Expert, Inc.

3 low-cost marketing solutions for builders

1. A website

You have a basic landing page, but when’s the last time you looked at your business website, let alone updated it? With limited opportunities for word-of-mouth marketing during the pandemic, it’s more important than ever for small businesses to show up in search results. That means building a business website that’s attractive, easy to use, and search engine optimized.

Add an inquiry form or quote request feature to your business website to make it easy for new customers to reach out. The best business websites also include self-help features like a “frequently asked questions” page and prominent contact information.

Don’t neglect cybersecurity as you build your online presence. From ransomware and viruses to identity theft, there’s a lot to watch out for online.

2. Social media

There’s one more thing business websites need today: links to social media profiles. Image-heavy social media sites like Facebook and Instagram are powerful advertising platforms for home builders and flippers.

Don’t have a social media presence? Small businesses and contractors shouldn’t underestimate the impact of a strong social media presence. Not only is social media an inexpensive marketing tool, but it’s also a great way to showcase your work too. Sharing before-and-after photos, house inspiration, and realty content keeps your audience engaged.

Businesses can even employ social media ads for a small fee. Targeted social media ads ensure your advertising dollars go directly to the consumers most likely to patronize your business.

Finally, social media can be used to connect directly with local pros in the real estate business. Take advantage of Facebook and LinkedIn to reach out to real estate agents who can assist with scouting properties, timing sales, and planning your build.

3. Signage and direct mail

Classic marketing methods are still effective. For example, installing company signage at project sites is a great way to build brand awareness. Builders can also utilize direct mail campaigns to inform real estate professionals and potential buyers of upcoming projects.

A note about business basics

Creative marketing helps businesses navigate through the pandemic, but your marketing plan isn’t the only thing to revisit right now. The COVID-19 pandemic has also been a reminder to review your small business’s insurance coverage. Many businesses discovered their insurance doesn’t cover losses related to pandemics after it was too late. By reading the fine print now, you can make sure you’re covered for future crises.

Business liabilities easily become personal liabilities if you operate as a sole proprietorship. Before purchasing business insurance, register your small business as a limited liability corporation. LLCs are easy and inexpensive to form, making them a good fit for owner-operators. In fact, many business owners file LLC paperwork themselves.

Lastly, you might want to consider an outside service for handling things like payroll. By taking this fundamental function off your plate, you free up your focus for tending other matters. Accounting tools like Quickbooks offer advantages like automated check generation, time tracking, and auto tax payments, so you don’t have to worry about your essentials going awry. On top of that, there is tax penalty protection up to $25,000. Business owners can find a lot of peace of mind in just one simple service these days.

The COVID-19 pandemic has forced entrepreneurs from all industries to rethink how they do business. While your business may usually rely on word-of-mouth marketing and face-to-face networking, there are plenty of marketing options that let you get your business’s name out there while keeping everyone safe. Now is a great time to invest in marketing channels built for the times.

How long will prices continue going up?

Home prices are rising.

This is good for sellers, but when going to buy – not so good.

How long prices will continue to rise – who knows – but right now, seems that there is not an immediate end to rising prizes in site. Prices right now are continuing upward is most places.

See US home prices rose 11.9% in February – fastest since 2014,
by Paul Wiseman @
https://www.floridarealtors.org/news-media/news-articles/2021/04/us-home-prices-rose-119-feb-fastest-2014?utm_campaign=4-28-2021+Florida+Realtors+News&utm_medium=email&utm_source=iPost

What is the MLS & how is it used by REALTORS to market properties for sale?

How I use the Multiple Listing Service

My membership in the Multiple Listing Service puts your home in front of nearly every agent working with potential buyers. This network of relationships is how most homes get sold.

Information on recent comparable sales found within the Multiple Listing Service will guide us on pricing your home and evaluating offers.

When we place your home on the Multiple Listing Service, we ensure that your home is displayed on nearly every real estate company website in town and on top real estate search apps

See how it works at https://multiplelistingservice.org/how-it-works/

Video for Sellers: https://player.vimeo.com/video/497318333

Video for Buyers: https://player.vimeo.com/video/497320471

Did you know? Realtor.com offers estimates of values of all properties a REALTOR lists?

To obtain a true home value (and one that a lender will require if you get a mortgage to buy a home), you need to pay a state licensed and certified appraiser that is selected by your lender to write a certified appraisal of the valuation. However, a good tool to use to determine value when you are shopping for a home is provided by Realtor.com. For that reason and because I think the most valuable information about homes is listed on that site, I link properties I list on my website at https://kellypropertyexpert.com directly to the listing as it is posted on Realtor.com. Click here to find a description of the estimates provided by realtor.com.

If you are interested in how I value a home when I list one for sale, please ask. That is another topic.

Mary Kelly, Licensed Real Estate Broker
Owner & REALTOR, Kelly Property Expert, Inc.

Article: ‘Housing Demand Likely to Stay High for Years to Come’

Copyright © 2021 BridgeTower Media; and Copyright © 2021, The Mecklenburg Times (Charlotte, NC). All rights reserved.

“MECKLENBURG, Tenn. – Low rates of household formation since the Great Recession have caused 5.7 million “missing” households, a new Zillow analysis finds. These missing households represent people who historically would have moved into their own home but have been unable or unwilling to do so, and should keep housing demand high for many years to come as the market catches up.”

https://www.floridarealtors.org/news-media/news-articles/2021/04/housing-demand-likely-stay-high-years-come?utm_campaign=4-02-2021+Florida+Realtors+News&utm_medium=email&utm_source=iPost